Students Get More Than Calcium from
Milk: New Milk Cartons Deliver Safety Message
(Los Angeles, CA) Today in Los Angeles, the
California Safe Schools Coalition and Los Angeles Unified Boardmember David Tokofsky, were joined
by political leaders, educators, and children's health advocates as they unveiled new milk cartons that deliver important safety messages to kids.
The messages: "Be Bright Wear White at Night", "Wearing a
Bicycle Helmet is a Brainy Idea" and "Don't Feed Pests Use Trash Bins" are
the first images to be released.
California Safe Schools Coalition is
nationally recognized for their success in eliminating health threats in schools. For this effort,
California Safe Schools teamed with famed illustrator Michael
Bruza for these innovative messages.
"This safety campaign is an extension of our concern for children's safety. We are confident all of these messages will prevent injuries,
" said Robina Suwol, Executive Director of California Safe Schools Coalition. Referring to the carton that reads, "Don't Feed Pests Use Trash
Bins" Suwol
explained, "The more students and teachers keep their school site
clean the fewer pests".
"Every lunch hour of every school day, our kids see these milk
cartons," said Tokofsky. "Why not use the space to reinforce messages that
might make a difference in some young lives?"
Founded in 1998, California Safe School Coalition was the force behind Los Angeles Unified School District groundbreaking Integrated Pest Management (IPM) Policy, whose preamble includes the "precautionary
principle." IPM uses low risk methods to eradicate pests. This policy led to California's Healthy Schools Act of 2000, and has become a model for school districts
and
communities nationwide.
Driftwood Dairy is the milk provider. The new cartons will appear in LAUSD cafeterias immediately. For more information on the California Safe
Schools Coalition, or to view the milk carton safety images, please visit www.calisafe.org
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For more information, contact:
ROBINA SUWOL
EXECUTIVE DIRECTOR
CALIFORNIA SAFE SCHOOLS (COALITION)
BOX 2123
TOLUCA LAKE, CA 91610
schoolipm@yahoo.com
