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FOR IMMEDIATE RELEASE
January 25, 2003
Supermarketguru.com

Sustainable Produce: What The Label Means

by Kevin Coupe 

Perhaps you¹ve been seeing the label "sustainable produce" on the fruits and vegetables you¹ve been picking up at your local grocery store. If so, you may be wondering exactly what sustainable agriculture is, and how it differs, say, from "organic" produce.

According to Food Alliance, an Oregon-based non-profit coalition of farmers, consumers, scientists, grocers, processors, distributors, farm worker representatives and environmentalists, sustainable agriculture is a system that emphasizes protecting and enhancing natural resources, using alternatives to pesticides, and caring for the health and well being of farm workers and rural communities.

We spoke with Scott Exo, Northwest Program Director for Food Alliance, and he told us that "sustainable produce" is not the same thing as "organic," and that producers who practice sustainable agriculture actually have to meet a wide range of criteria in order to be certified by an
organization like his.

For example, such a producer must:

* use a range of natural pest controls, such as beneficial insects, careful weather monitoring and scouting;
* use the least toxic pesticides when natural methods don't work;
* improve soil by natural methods, such as crop rotation and cover crops;
* protect clean drinking water and fish habitat by providing buffer zones in riparian areas; 
* provide wildlife habitat and encouraging residency by growing some year round vegetative cover for shelter and food;
* take into consideration quality of life issues for their farm workers and their communities when making daily farm management decisions;
* and continually improve their farming practices to make them more environmentally sound, socially just and economically viable.

In fact, not every producer that gets a "sustainable agriculture" certification is organic; for example, Exo said, "there are synthetic pesticides and fertilizers that we feel are allowable" because there are no organic or natural options. That would eliminate any possibility of organic certification, he said, but falls within the purview of sustainable.


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