1	IPM and Eco-Labels: Dance Partners at the Sustainability Ball T. A. Green, Ph.D. IPM Institute of North America www.ipminstitute.org July 6, 2001
2	Integrated Pest Management (IPM) apply detailed biological knowledge
3	Integrated Pest Management (IPM) apply detailed biological knowledge monitor insect, disease and weed pests; crop and weather conditions
4	Integrated Pest Management (IPM) apply detailed biological knowledge monitor insect, disease and weed pests; crop and weather conditions act only when necessary
5	Integrated Pest Management (IPM) apply detailed biological knowledge monitor insect, disease and weed pests; crop and weather conditions act only when necessary choose the least-risk, effective option
6	Integrated Pest Management (IPM) apply detailed biological knowledge monitor insect, disease and weed pests; crop and weather conditions act only when necessary choose the least-risk, effective option prevent, avoid pest problems: pest-resistant crops and varieties, crop rotation, sanitation
7	IPM Benefits improved pest control
8	IPM Benefits improved pest control reduced input costs
9	IPM Benefits improved pest control reduced input costs fewer environmental impacts
10	IPM Benefits improved pest control reduced input costs fewer environmental impacts reduced health risks
11	IPM Benefits improved pest control reduced input costs fewer environmental impacts reduced health risks GOOD WILL with customers, tax payers, neighbors …
12	Good Will? Nebraska grocery store chain stops selling irradiated meat - Associated Press Residents say no to hog plant - The Globe and Mail Newcomers get a whiff of farm country - Washington Post Agriculture Department wants meat inspectors to focus on food safety - The New York Times Minneapolis passes resolution opposing genetically modified foods - Associated Press - Headlines, August 31, 2000
13	Good Will? Nebraska grocery store chain stops selling irradiated meat - Associated Press Residents say no to hog plant - The Globe and Mail Newcomers get a whiff of farm country - Washington Post Agriculture Department wants meat inspectors to focus on food safety - The New York Times Minneapolis passes resolution opposing genetically modified foods - Associated Press - Headlines, August 31, 2000
14	Agriculture Facts Agriculture is the leading cause of surface water pollution Agrochemical residues are found in groundwater in almost every state Agricultural development is the greatest cause of reduced wildlife habitat
15	We have great news to tell... Nova Scotia Integrated Fruit Production Shift to reduced-risk controls, no miticides required Annual savings of $100 per hectare
16	We have great news to tell... Nova Scotia Integrated Fruit Production Shift to reduced-risk controls, no miticides required Annual savings of $100 per hectare Wisconsin Potato Growers Partnership with World Wildlife Fund US Reduced high-risk insecticide use by 61%
17	We have great news to tell... Nova Scotia Integrated Fruit Production Shift to reduced-risk controls, no miticides required Annual savings of $100 per hectare Wisconsin Potato Growers Partnership with World Wildlife Fund US Reduced high-risk insecticide use by 61% Ontario Pesticide Use Survey, 1987 - 1998 Pesticide use and enviro impacts down 39%
18	We have great news to tell... Nova Scotia Integrated Fruit Production Shift to reduced-risk controls, no miticides required Annual savings of $100 per hectare Wisconsin Potato Growers Partnership with World Wildlife Fund US Reduced high-risk insecticide use by 61% Ontario Pesticide Use Survey, 1987 - 1998 Pesticide use and enviro impacts down 39% US EPA Reduced Risk Pesticide Initiative More than 50% of new materials are “reduced risk”
19	How do we tell our story? Put it on the Label! Farm products reach 100% of households each and every day. More than 50% of consumers say they want to support good news for the environment.
20	How do we tell our story? Put it on the Label! Farm products reach 100% of households each and every day. More than 50% of consumers say they want to support good news for the environment. Yeah, right. Prove it.
21	Consumers want good news… Organic: the first eco-label US sales to $9,000,000,000 (BILLION) in 2001 Worldwide sales of $24 Billion 20% per year sales growth vs. 3% to 5% for conventional up to 200% price premiums tremendous model for us to learn from no “synthetic” inputs, three-year transition period less than 2% of total market for food products
22	Consumers want good news… Organic: the first eco-label US sales to $9,000,000,000 (BILLION) in 2001 Worldwide sales of $24 Billion 20% per year sales growth, vs. 3% to 5% for conventional up to 200% price premiums tremendous model for us to learn from no “synthetic” inputs less than 2% of total market for food products Is prohibition on synthetics sustainable? What about crops and growers in “permanent” transition?
23	What about IPM????????
24	IPM, behind fine labels since 1993 Massachusetts “Partners with Nature” fifty growers participating in 1999 new customers for Massachusetts farmers
25	IPM behind fine labels... Massachusetts “Partners with Nature” fifty growers participating in 1999 new customers for Massachusetts farmers Cornell/Wegmans IPM Label, 1995 Wegmans: 92% of customers prefer IPM Cornell: IPM “Elements” for more than 20 fresh and processed fruit and vegetables
26	IPM behind fine labels... Massachusetts “Partners with Nature” fifty growers participating in 1999 new customers for Massachusetts farmers Cornell/Wegmans IPM Label Wegmans: 92% of customers prefer IPM Cornell: IPM “Elements” for more than 20 crops CORE Values Northeast Apples, 1996 20 apple growers in 6 states NYC public schools, >125 retail outlets in Northeast
27	IPM behind fine labels... Massachusetts “Partners with Nature” fifty growers participating in 1999 new customers for Massachusetts farmers Cornell/Wegmans IPM Label Wegmans: 92% of customers prefer IPM Cornell: IPM “Elements” for more than 20 crops CORE Values Northeast Apples 20 apple growers in 7 states NYC public schools, >125 retail outlets The Food Alliance, Rainforest Alliance, ...
28	IPM!!! ... Better Banana, Hood River IFP, Forest Stewardship Council, Low Input Viticulture & Enology (LIVE), World Wildlife Fund Canada & U.S. (apples, potatoes) Find links to more than 15 programs at www.ipminstitute.org/links.htm
29	Results: Over time... More growers adopt IPM More growers participate Participants use more IPM practices More IPM practices = greater pesticide use/risk reduction Evaluation process documents change
30	Keys to Success “Eccountability” Walk the talk Most consumers won’t care about the details Consumer Reports, 20/20, Hard Copy will want to know www.eco-labels.org launched on 3/5/01 Make real progress in addressing the key concerns Prove it, with third-party inspection
31	IPM Institute of North America? Non-profit, tax-exempt organization formed in 1998
32	How can we help? Information clearinghouse at www.ipminstitute.org links to eco-labels using IPM IPM eco-label bibliography IPM eco-label news and events IPM labeling E-mail list server member newsletter
33	How can we help? Technical writing role draft IPM-based standards for eco-labels facilitate a “more uniform” sustainable standard? CORE Values, Food Alliance, Whole Foods
34	How can we help? Certifier role independent, non-profit “judge” to approve/deny applications “police” use of label, marketing materials CORE Values, Whole Foods
35	How can we help? Consumer education IPM = best thing since night baseball IPM = not just for farmers anymore IPM certification for schools 1st National IPM in Schools Week, April 2002
36	How can we help? Shared pesticide risk rating system? identify “good guys” vs. “bad actors” work with enviro/consumer groups, wholesale buyers and producers to arrive at a happy medium Shared verification system!!!!!! train, certify inspectors for on-site audits list of certified inspectors available on web site initial training plus continuing education opportunities
37	Whole Foods Market Sustainable^TM A brand new “store brand” environmental stewardship, product excellence, business ethics Whole Foods folder: Foundation Documents Mission, Principles, Criteria and Indicators
38	Whole Foods Market Sustainable^TM A new “store brand” environmental stewardship, product excellence, business ethics blue ribbon advisory panel, open standards and procedures
39	Whole Foods Market Sustainable^TM A new “store brand” environmental stewardship, product excellence, business ethics blue ribbon advisory panel, open standards and procedures professional certification committee, move towards third-party regional certifiers
40	Whole Foods Market Sustainable^TM A new “store brand” Whole Foods Market retains the last word on its standards, does not rule on approval of crops/farmers
41	Whole Foods Market Sustainable^TM A new “store brand” Whole Foods Market retains the last word on its standards WFM expects continued growth in organics, and 20% of conventional to be “sustainable” within five years
42	Whole Foods Market Sustainable^TM A new “store brand” Whole Foods Market retains the last word on its standards expects continued growth in organics, and 20% of conventional to be “sustainable” within five years reciprocity with other labels as a value-added for WFM’s grower suppliers
43	Whole Foods Market Sustainable^TM A new “store brand” Whole Foods Market retains the last word on its standards expects continued growth in organics, and 20% of conventional to be “sustainable” within five years reciprocity with other labels as a value-added for WFM’s grower suppliers collaboration on inspector network, pesticide risk-ranking system to reduce costs for participants and programs
44	Join the IPM Institute! www.ipminstitute.org Accelerating IPM adoption through market-based initiatives E-mail: ipmworks@cs.com (608) 232-1528
45	Whole Foods Market Sustainable^TM A new “store brand” adapting models developed by organic, CORE Values, Food Alliance and others:
46	Whole Foods Market Sustainable^TM A new “store brand” adapting models developed by organic, CORE Values, Food Alliance and others Whole Foods folder: “Application” detailed application from farmer, admin review, appointment of inspector for on-site audit
47	Whole Foods Market Sustainable^TM A new “store brand” striving for objective, consistent evaluation Whole Foods folder: “General Crop Standards” point-based metrics for measuring compliance with principles, criteria and indicators
48	Whole Foods Market Sustainable^TM A new “store brand” professional inspectors with experience in the production system, inspection report, certification committee review and decision
49	Whole Foods Market Sustainable^TM July 7: Field test and mock inspection Bill Marose, Prescott Bergh: our inspectors of record As inspectors and observers, we will all attempt to complete the General Crop Standards and Herbs Supplement Tonight’s homework: Look over the Whole Foods paperwork in advance, be ready with your questions and comments in the morning
50	Whole Foods Market Sustainable^TM July 7: Field test and mock inspection Post-course homework: Submit your written inspection report to the IPM Institute to complete the course. Submit either Food Alliance or Whole Foods Market paperwork, or both for four hours continuing education credit, we will return these to you with comments
51	Whole Foods Market Sustainable^TM July 7: Ground rules We are guests of Vern Meyer and the Herbal Garden. Our observations and reports are confidential. Our inspectors of record will keep us on track. Plenty of time for discussion during the midday roundtable and on return trip to the Marriott. Your comments are much appreciated.
52	Whole Foods Market Sustainable^TM THE END!