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Pesticide Retailer IPM Education Meeting Notes - May 8, 2006
Organized by the IPM Institute and the NE IPM Center.  Posted on May 17, 2006.  Please send errors or omissions to Tom Green

Participating
Augustin, Baumgartner, Braband, Brandt, Brosseau, Butler, Cloyd, Criswell, Drlik, Enache, Feldman, Fish, Flint, Garling, A. Gold, M. Gold, T. Green, J. Green, Gunn, Koplinka-Loehr, Malinoski, Martinez, Masters, Moses, Mysz, Nogaki, Ratcliffe, Richards, Seikel, Windbiel-Rojas, Zeh

Thanks to the USDA Northeastern IPM Center (http://neipmc.org/index.cfm) for hosting the call.

New Resources
1. List serve for residential IPM hosted by the Northeastern IPM Center Community IPM Working Group.  Contact Amy Galford to be added to the list serve.

2. Maine Board of Pesticides Control has proposed a new IPM-based rule for use of pesticides in occupied buildings other than K-12 schools, which are already covered by such a rule.  Contact Gary Fish with the Maine Board for more information.

3. Presentations from the Fifth National IPM Symposium are being posted on-line at http://www.ipmcenters.org/IPMSymposiumV/sessions/index.html.  See the sessions related to our topic at the end of this document.  Presentations not yet posted may be requested from the author(s).

Agenda Items
1. USDA Northeastern IPM Center Community IPM Working Group – Lynn Braband, Cornell University and Mary Kay Malinoski, University of Maryland, co-chairs

History - The working group co-convened the Northeast Regional Community and Urban IPM conference in March 2005 in Manchester NH and co-organized three sessions at the Fifth National IPM Symposium. 

At the 2005 conference, participants voted “IPM outreach to homeowners, retailers of pest management products and multipliers (media, libraries, teachers)” as their highest priority.  The working group chose residential IPM as a focus for 2005, including retailer education and other outreach activities.

Symposium sessions included turf, structural and a roundtable discussion (session presentations listed below in References).  Twenty-two individuals participated in the roundtable discussion.

Current activities – Roundtable participants have continued the discussion on a list serve.  Effort is focusing on developing key messages for residential IPM.

Two Northeastern states plan to adapt materials developed in Pennsylvania for their states.  The original materials were developed under a project by Steve Bogash including a series of point-of-purchase fact sheets, see http://paipm.cas.psu.edu/popsheets.html

A workshop is planned for summer 2007 in eastern PA.  Probable water quality and residential pest management theme, taking advantage of location in Chesapeake Bay watershed.  Expected to address both landcape and structural issues.

Several members of the group are working with Megan Moses at Scotts on a tour of Scotts’ Training Institute facility in Marysville OH in July.  Scotts’ call center handles > 1 million calls per year.

Opportunities to get involved -  To join the residential IPM listserve, contact Amy Galford. To volunteer to assist with the regional workshop, contact Lynn Braband, or Mary Kay Malinoski.

2. Healthy Yards, Healthy Lawns, Healthy Environment (H3) – John Butler, US EPA Region III .  H3 is an initiative to increase encourage responsible pesticide use practices for landscaping and spearheaded US EPA Region III headquartered in Philadelphia.  In 2005, Region III staff developed outreach materials, participated in Earth Day and coordinated an event at a local lawn and garden retailer to promote the objectives of the H3 campaign.  Retailers with strong sales were selected, e.g., one center records 800 sales per day.

A major part of the H3 initiative is a demonstrational research project at two small ponds in Pennsylvania. The community around a Bucks County pond is receiving extensive outreach education including the door to door distribution of educational materials. The community around a similar Chester County pond is not receiving educational outreach at this time. The water from both ponds is being sampled on a quarterly basis and analyzed for a panel of nutrients and pesticides. This measurable data will help determine if educational outreach will have an impact on improving water quality.   The protocol for the study is available from John.

Additional H3 outreach included door-to-door outreach by John and EPA staff, feature articles in the Philadelphia Inquirer and Bucks County Courier Times newspapers and a 15 minute segment on Comcast TV's Newsmakers show that aired three times per day on a random basis over a two week period.

Current activities – Events at retailers will continue, including displays by EPA Region III and other partners, both inside and outside the retail outlets and adjacent to pesticide and fertilizer product aisles.  Outreach will be improved to focus on one or more messages, e.g., do not apply fertilizer to impervious surfaces.

Project staff have begun working with Delaware Valley Earth Force in the local schools and communities to teach the children about responsible lawn care and landscaping practices.  Service learning projects will be a part of these efforts.  We feel it is similar to the recycling education that takes place at the school level.  Hopefully, the children will go home and tell their parents about these practices and long term, adopt these practices when they are adults themselves.

Opportunities to get involved -  John Butler, is happy to provide more information on the project for those who might like to replicate in their area.  More information at http://www.epa.gov/reg3wcmd/pesticideslawn.htm

3. "Greening Scotts" Work Group - Kathy Seikel, US EPA.  This new public/private partnership has had one conference call, which included Kathy, Donald Baumgartner, Ed Brandt, John Butler, Carrie Koplinka-Loehr, Mary Kay Malinoski, and Jean Schwab. Their intent is to determine how best to work with representatives from The Scotts MiracleGro Company on teaching employees about environmental stewardship and possibly educating consumers about the same. The work group plans to refine their ideas via email, then converse with Rich Martinez and Megan Moses about them.

Some members of the group have arranged with Megan Moses to tour the Scotts MiracleGro facility in Marysville, Ohio, and will meet with the director of the call center, which receives a million calls each year.  That visit might provide an opportunity to learn more about the Scotts Training Institute.

4. National Coalition for Pesticide-Free Lawns– Eileen Gunn, Beyond Pesticides.  This coalition of organizations from across the US helps members educate themselves and their clientele about pesticides and alternatives.  Coalition members organized a letter-writing campaign to Home Depot, asking the retailer to offer more alternatives including organic products.  Discussions with Home Depot have also included training for staff.  The coalition has also distributed door hangers.

More information including a list of steering committee members is available at www.pesticidefreelawns.org.

Opportunities to get involved -  Organizations are invited to join the coalition by signing the declaration at www.pesticidefreelawns.org and participating in outreach activities.

5. National Workshop on IPM Education at Retail Point of Sale - Don Baumgartner, US EPA Region V.  On an earlier call, Don introduced the idea of a national meeting specifically on educating consumers about IPM at point of sale.  Ideas include presenting success stories in the first part of the workshop, followed by breakouts potentially into separate structural and lawn/landscape tracks.  Issues that could be addressed would include how to develop coordinated efforts with big-box chains that addresses region-specific needs; what messages are most appropriate/effective at point of sale in stimulating consumer behavior change.

Customers at point of sale may be the most motivated audience for education on selecting the correct product and preventing reoccurrence of a problem.

Structural pest management is important to include due to the potential for pesticide use and hazard reduction, including health hazards and surface water contamination.  Only about 20% of residences use the services of a pest management professional.

Several people among our group have experience organizing national and regional meetings.  There is a Northeast regional conference on the drawing board for 2007 (see C.1. above).

Opportunities to get involved - A conference call will be organized for those interested in pursuing this potential. An announcement will be circulated to the list as soon as this is scheduled.

6. Replicating successful efforts in new geographic areas – Tom Green, IPM Institute and Carrie Koplinka-Loehr, Northeastern IPM Center .   There are a number of successful efforts underway and a wealth of materials to draw from.  The Great Lakes and Chesapeake regions and others could benefit from replication of these efforts.  Finding locations where leverage is present, e.g., TMDLs, stormwater agencies with a vested interest in removing contaminants, motivated retailers, could be a key to financial sustainability.

Projects need to address regional needs and could be coordinated with other existing efforts to make participation more attractive to national chains and maximize national impact.  Steps could include developing a planning/feasibility study grant to identify models to replicate, partners, sustainable funding sources.

Next Steps (Koplinka-Loehr, T. Green)

  1. Organize conference call with new guest speaker with time for discussion, possibilities include Tom Simpson U of MD; Skip Richter, Texas A&M.

  2. Organize two smaller group calls, one focused on national workshop, one focused on replication of successful efforts in new geographic areas.

  3. Set up a listserve specific to IPM/water quality education at point-of-sale

References

(1) IPM Symposium Sessions organized Northeastern IPM Center Community IPM Working Group

30.  Facilitating Implementation of Residential Turf Integrated Pest Management: Working towards Consensus

Despite years of educational activity aimed at minimizing chemical inputs to residential lawns, sales of lawn fertilizers, herbicides, and insecticides continue to rise. This workshop will look at the constraints to implementation of residential turf IPM from the perspective of various stakeholders in the lawn care field.  The workshop will begin with a short overview of the social, economic, and environmental impacts of turf in residential landscapes including acreage, cultural and economic value, resources used (water, fertilizer, pesticides, fuel and labor), and potential environmental impacts. We will present the basic, widely agreed upon recommendations for IPM turfgrass management (e.g. test your soil, apply fertilizer based on soil test recommendations, identify weeds and insects before treatment, etc . . .) along with data regarding the extent to which these recommendations are being translated into consumer behavior.  Speakers from the lawn care industry, from academia, and from environmental organizations will address the following questions from the perspective of their respective organizations: what are the significant problems they perceive with current turf management practices; what are the challenges faced from an organizational and societal perspective; what solutions can their organization offer.  Our goal will be to identify areas of agreement and disagreement. We will also attempt to identify consumer marketing messages that may be adopted by academia, environmental organizations, and industry alike to more effectively influence consumer behavior. The workshop will conclude with an assessment of how we can make IPM education programs more effective through better regional or national collaboration. This discussion will be continued in the companion Roundtable Session “Where Do We Go with Residential IPM.”

Moderators and Organizers:
Marion S. Gold, Cooperative Extension Education Center, College of the Environment & Life Sciences, University of Rhode Island, Kingston, RI; Rick Johnson, Pesticide Education Program, The Pennsylvania State University, University Park, PA

9:00   30.1    Introduction-An Overview of the Social, Economic, and Environmental Impacts of Turf, Marion S. Gold, Cooperative Extension Education Center, College of the Environment & Life Sciences, University of Rhode Island, Kingston, RI; Rick Johnson, Pesticide Education Program, The Pennsylvania State University, University Park, PA

9:10    30.2    Consumer Behavior and Turfgrass Management, Bruce Augustin, The Scotts Company, Marysville, OH

9:40    30.3    Alternatives to Conventional Lawn Management: Impediments to Implementation, Jay Feldman, Beyond Pesticides, Washington DC

10:10  30.4    What Turfgrass Science Tells Us, Frank Rossi, Turfgrass Science and Extension Turfgrass, Cornell University, Ithaca, NY

10:40   30.5    Panel Discussion: What Steps Can We Take as a Team (Industry, Academia, Government, and Non-Profit Groups) to Promote Residential Turf IPM?

50.   Facilitating Implementation of Structural Integrated Pest Management in Residential Settings

Reaching homeowners and tenants concerning integrated pest management is a challenging task. In this workshop, speakers will assess the status of such outreach in structural IPM and discuss how it might be improved. Topics that will be addressed include homeowner perceptions of pest management, health connections, partnering with industry, and reaching diverse audiences. Sponsored by the NE IPM Center's Community IPM Working Group, this is a companion workshop to "Facilitating Implementation of Residential Turf IPM: Working towards Consensus" and the follow-up roundtable discussion on "Where Do We Go with Residential IPM?"

Moderator and Organizer: Lynn Braband, New York State Integrated Pest Management Program, Cornell University, Rochester, NY

3:30    50.1    Introduction, Lynn Braband, New York State Integrated Pest Management Program, Cornell University, Rochester, NY

3:35    50.2    How Does "Jill and Joe Homeowner" Perceive Pest Management?, Cindy Mannes, National Pest Management Association, Lansdale, PA

3:55   50.3    Connecting with Health Promotion Outreach, Daniel Kass, New York City Department of Health and Mental Hygiene, New York, NY

4:15    50.4    Partnering with the Structural Pest Control Industry, Jack Marlowe, Eden Pest Management, Olympia, WA

4:35   50.5    Effectively Reaching Diverse Residential Audiences, Larry Swain, Michigan Department of Agriculture, Lansing, MI

4:55   50.6    Panel and Audience Discussion, Jody Gangloff-Kaufmann, New York State Integrated Pest Management Program, Cornell University, Farmingdale, NY

5:25   50.7    Concluding Remarks, Lynn Braband, New York State Integrated Pest Management Program, Cornell University, Rochester, NY

65.  Where Do We Go with Residential Integrated Pest Management?

This roundtable discussion will pull together ideas from the “Facilitating Implementation of Structural IPM in Residential Settings” and “Achieving Consensus for Residential Turf IPM” workshops. The purpose is to develop a roadmap for action in these areas where use, misuse, and exposure to pesticides, herbicides, and fertilizer by residents is greatest. Reaching homeowners is a difficult task as many take recommendations on face value from the Internet, pest control companies, nurseries, garden centers, and landscape/lawn care companies. Only a small percentage use Extension as a source of reliable, unbiased information. The roundtable participants including, speakers from both sessions, will try to come to a consensus on how to deal with diverse ideas on recommendations and practices in structural and residential turf settings. We will develop a common language for IPM recommendations and then compile effective outreach methods to deliver them to residents, and pest control and landscape/lawn care companies. This roundtable discussion is sponsored by the Community IPM Working Group of the Northeastern IPM Center.

 


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