|November 13-15, 2012
TIPMAPS/TASBO Second Annual Facility Masters Conference
San Marcos, TX
|Click to view this newsletter as a PDF.
|The Future of IPM is Green!|
A growing number of consumers of all types of products and services are looking for "green" options, including buyers of structural pest management services. One example is that there are now more than 40,000 LEED certified commercial buildings in the US, up from 14,000 in 2008. Green legislation is also increasing, with 384 cities in 45 states now mandating some level of participation in green building. Surveys indicate that more than three quarters of Americans want environmentally friendly products and services, and one in three are willing to pay more for green purchases. The customers are out there; the question is how to bring them in!
Green Shield Certified (GSC), an independent, award-winning IPM certification program operated by the IPM Institute, is hosting a series of webinars on green pest management to help IPM practitioners succeed in the green marketplace. GSC's September webinar, Marketing your Green Service Effectively: Converting Prospects to Clients, provided tips on building a client base for green products and services.
Jen Marlowe-McCauley, marketing director for Eden Advanced Pest Technologies, suggests first identifying your demographic. Use surveys, focus groups, community involvement and networking with green clients to discover what "shades" of green exist in your market, what green consumers are most concerned about, and where they get information on product and service offerings. Consider offering an incentive for clients to share their feedback, such as a free service or gift card.
Luis Agurto, president of Pestec Integrated Pest Management, recommends making necessary changes to be different from competitors and to develop a reputation among customers. Create a corporate philosophy and use it to foster goodwill and credibility in the marketplace. He also suggests seeking out the most difficult challenges, which are typically underserved and evolving markets. "We jumped at the chances for new contracts that were a little vague and kind of scary because the scopes of work weren't very concrete, but over time those contracts have evolved to be profitable," comments Agurto.
Green consumers are typically hungry for information and will challenge your claims. Marlowe-McCauley recommends educating frontline field and office staff about the value and specifics of your green product or service so they can be prepared to answer questions effectively. They should know the common pests in your area and the IPM solution. Marketing and sales staff should also understand and be able to communicate costs and benefits over time - a green approach can take an initial investment to improve sanitation and exclusion, and these investments can pay off in fewer pest complaints, fewer call backs to address problems, energy savings, reduced reliance on pesticides and more satisfied clients.
Green clients for structural pest management can be reached through public speaking events at local schools, PTA meetings and homeowner's association groups. Eden has set up an information booth at local farmers' markets and communicated via local church, gym and grocery store bulletin boards.
Don't waste your advertising dollars on tactics that don't work. Track your online advertising results using Google Analytics. Ask customers how they heard about you. Analyze the results and make necessary changes to your advertising plan.
IPM technicians should work as diagnosticians and educators to change customer behaviors. Many people still believe that regular pesticide applications are the cheapest and most effective means of pest management. Train your client base on the health risks of pests, such as asthma caused by cockroaches, and food safety issues, and how IPM can effectively manage these problems.
Use technology to capture the most important information and make it instantly available to your team. Agurto recommends implementing new technologies and practices early to stay ahead of competitors. "We test and adopt new technologies early, and openly share results with whoever is interested, including current clients, potential clients, partners and the media. Every time you do something new and innovative, you will have people knocking down your door and asking you to share, and you shouldn't be afraid of sharing," says Agurto.
|IPM Voice Makes Progress in Advocacy|
IPM needs your help! IPM provides benefits to agriculture, communities, health and the environment. Yet awareness and appreciation of IPM by key decision makers remains low.
IPM Voice is a nonprofit organization formed to advocate for IPM. With member support, we have accomplished several significant objectives:
- In Fiscal Year 2011, working with the National Alliance of Independent Crop Consultants and others, we fought successfully to restore funding for the USDA Regional IPM Centers.
- We saved $3.6 million in FY 2012 for IPM funding that had been slated for cuts.
- This year, we secured authorization of the USDA Regional IPM Centers in the current Senate version of the 2013 Farm Bill. Legislative authorization would make it more likely that Center funding would continue.
We were able to achieve these successes by identifying key decision makers in Congress; connecting with key influences in IPM and grower communities; preparing concise, effective fact sheets on the benefits of IPM; and visiting with and informing key House and Senate members and staff. Jim Cubie, former chief counsel for the US Senate Agriculture Committee, is now working for IPM Voice to make our case in Washington.
Current priorities include:
- Senator Herb Kohl is retiring this year as Chair of the Appropriations Subcommittee on Agriculture. We have identified Senator Roy Blunt of Missouri and Senator Tim Johnson of South Dakota as potential replacements. Fact sheets have been drafted for both Senators to inform them of the importance of IPM for their states' agricultural prosperity.
- We continue to push for the position of a national IPM coordinator in the USDA Deputy Secretary's office.
- We are reaching out to underrepresented state/regional grower groups that want and need someone advocating for IPM.
IPM Voice has two membership categories:
- Individual members are not affiliated with specific organizations or employers. Annual dues start at $100 and support IPM Voice activities, provide regular communications and offer opportunities to participate in meetings and serve on committees.
- Organizational members are individual representatives of organizations and companies. The designated representative receives regular communications and is invited to participate in IPM Voice activities, including meetings and committee assignments. Annual dues start at $250.
To join, you can:
- Visit our secure server at www.ipmvoice.org/join.
- Call us at 608-232-1410 with your credit card information.
We need your support to continue this important work! IPM Voice directors are entirely volunteers. The IPM Institute of North America is collecting contributions on behalf of IPM Voice. Your contribution will be placed in the IPM Voice account. Please consider contributing to this essential effort!
|Help for Multifamily Housing Facility and Pest Managers|
"IPM offers key benefits to multifamily housing providers who face unique challenges in managing pests with minimum-risk approaches," said Allison Taisey, project coordinator for the Northeastern IPM Center's StopPests in Housing Program. Seventy percent of US residents live in multifamily housing according to the 2010 American Community Survey. "We started out writing the guide for low-income public housing facilities and then realized the issues are very similar for all multifamily environments."
Integrated Pest Management: A Guide for Affordable Housing provides basic information about pests and pesticides to facilitate informed collaboration with pest management professionals and housing staff. Tips include how to write an effective request for proposals from pest management professionals, how to draft and implement an IPM plan, and how best to solve problems with cockroaches, rodents and bed bugs. Training materials are provided for staff and residents. "Knowing the enemy is a key part of IPM," comments Taisey, "which makes pest behavior and biology very important."
Property managers with multiple properties are encouraged to set up a pilot site to facilitate the transition from conventional pest management to IPM. Once exclusion, monitoring and housekeeping systems are functioning well at that site, successes can be replicated in other buildings.
The Guide cautions that although IPM can save money in the long term, there may be a higher upfront cost to improve exclusion and sanitation. Funding may be available from universities, nonprofits, or state and regional sources.
The authors recommend creating an IPM team including an IPM coordinator, property manager, pest management professional, maintenance and custodial staff, landscapers and residents. The team should meet once a year to evaluate the program and make necessary changes.
Resident cooperation is critical. Taisey suggests IPM coordinators attend tenant council or resident advisory board meetings to inform resident leaders. "Getting everyone to recognize the health issues associated with pests is the first step in gaining cooperation," she says. Include IPM in resident communications from property managers. Sample communications are available at the StopPests Blog.
Residents, home-visiting health workers and housing staff members need to be trained to report pest sightings, leaks, cracks and other maintenance issues. The guide suggests lease terms to address housekeeping standards, trash removal and storage and resident preparation for pest management services.
University extension workers, entomologists and pest management professionals will find the Guide useful to better understand this key audience. The guide can be downloaded as a PDF or print copies can be requested for a limited time. "We have a few print copies on hand to fill requests," reports Taisey. "The guide has been downloaded over 1,200 times to date."
|Making Informed Pesticide Decisions in Agriculture|
Pesticides are invaluable tools for agriculture. Making the most informed product choices, and identifying and mitigating risks can be a challenge. In July, Paul Jepson, IPM coordinator for Oregon and director of the Integrated Plant Protection Center at Oregon State University led a webinar on the Pesticide Risk Mitigation Engine (PRiME), an innovative online tool developed by a team of experts to help growers and advisors accomplish this task.
Jepson presented to an audience of state IPM coordinators, Extension staff, government agency employees and others, explaining how PRiME can be used to support IPM programs. Questions and follow up inquiries included interest in using PRiME to reduce pesticide risk in non-agricultural settings including managed landscapes, rangeland and rights of way. Attendees also expressed interest in the development of an index to evaluate pesticide risk to beneficial insects, including pollinators, a feature which is expected to be implemented in the future.
The webinar was presented a second time in August for participants who were not able to attend the first event. For more information, visit the PRiME About page to download the webinar or contact Leigh Presley, email@example.com.
|Attend the 2012 Entomological Foundation Awards Reception |
You are invited to the Entomological Foundation Awards Reception at the Entomological Society of America Annual Meeting in Knoxville, Tennessee on November 12, 2012 from 6:00 to 8:30 pm. Please see the invitation for more information.
The 2012 Medal of Honor recipient is Dr. Nan-Yao Su, whose ground-breaking work in termite management led to the development of the Sentricon baiting system. Dr. Thomas Green, president of the IPM Institute of North America, is currently serving as president of the Entomological Foundation and will be participating in the presentation.
Awardees for the Excellence in IPM Award and IPM Team Award will also be presented. The 2012 Excellence in IPM Award, sponsored by Syngenta Crop Protection, will be awarded to Dr. Bhadriraju Subramanyam. Currently a Don Wilbur Sr. Professor at Kansas State University, Dr. Subramanyam has secured more than $10 million for his research and educational programs as a PI or co-PI, and has mentored 16 M.S. and eight Ph.D. students. He has also written numerous research papers and articles and co-wrote three textbooks.
The 2012 IPM Team Award, sponsored by Dow AgroSciences, will be awarded to the Zebra Chip Research Team. This group developed new techniques to identify the potato pathogen Zebra chip, and strategies to document local, regional and national movements of biotypes of the vector. They also developed sampling programs to determine the efficacy of pesticides, and the documentation of a variety of alternatives to unsustainable pesticide use.
This event is free of charge. Please request your ticket(s) by email from firstname.lastname@example.org or by phone at (301)459-9083.
|Join the Effort to Increase IPM Adoption|
Consumer awareness and support for IPM practitioners in agriculture and communities is essential to increase adoption of IPM. With your support, we can continue our work to build credible, verifiable IPM certification and recognition programs for farmers, pest management professionals and public and private institutions. Help get the word out! IPM works!
As a supporter of the IPM Institute, you will:
Join using the most convenient method for you:
- receive the IPM Institute electronic newsletter IPM in the Marketplace;
- stay informed about the latest developments in IPM certification and labeling;
- learn about IPM certified producers and practitioners in your area; and
- support growth of public awareness and support for IPM!
- Fill out the secure form here.
- Send us an e-mail with your mailing address and we will bill you.
- Call the IPM Institute at 1-608-232-1410.
IPM Institute of North America, Inc.
4510 Regent Street
Madison, WI 53705